Associate Product Marketing Manager, Brand Marketing
Associate Product Marketing Manager: Due to the current health crisis related to COVID-19 and increasing visa / travel restrictions, we are currently unable to extend offers to anyone who is unable to work from Gurugram due to blocking visa / travel restrictions or other restrictive measures until further notice. Accordingly, we will prioritize candidates who can start at this location on the established date as expected. We are reviewing the situation and will adjust our position if the restrictive measures are removed later.
MBA or equivalent practical experience.
1 year of relevant experience in a role that requires a data-based strategy and project management.
Online technology / industry experience.
Integrated marketing experience, whether with a brand or creative agency.
Demonstrated analytical skills and ability to develop product positioning / strategies, business plans, customers and market prospects, analyze campaign / ROI effectiveness.
Excellent verbal and written communication skills with excellent attention to detail and organization skills.
Interested in the Internet, the online and offline advertising market, online products, customers and market dynamics.
Whether you are using a consumer product (such as Gmail, Search, Maps, Chrome, Android) or a commercial product (Google Ads, AdSense, Google Marketing Platform, Analytics), you participate in a comprehensive marketing experience as you lead every facet of the product journey. From positioning, naming, competitive analysis, prioritization of functions, and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team in Sales, corporate communications, legal, webmasters, product development, engineering, and more. In this role, you will be involved with the product marketing strategy from start to finish.Associate Product Marketing Manager.
Know the user. Know the magic Connect the two. In essence, Google marketing starts with technology and ends with the user, bringing the two together in an unconventional way. Our job is to demonstrate how Google products solve the world’s problems, from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can: change the game, redefine the medium, make the user the priority, and ultimately let technology speak for itself. Associate Product Marketing Manager.
Responsibilities For Associate Product Marketing Manager
Develop India’s marketing strategy for one or more of Google’s branding programs. Support the development of high-impact field programs and marketing campaigns to drive program goals through outreach, partnerships, and creativity.
Partner with cross-functional teams at Google to ensure successful execution of your marketing strategy.
Understand the developments and opportunities of products, markets and media channels.
Track and analyze campaign effectiveness, incorporate key learnings in directing new marketing programs. Ensure highly effective campaign management that sets global benchmarks for ROI and innovation.
Communicate your marketing strategy to Google stakeholders / senior management. Act as a valued marketing partner and advocate.
At Google, we don’t just embrace the difference – we celebrate, support, and thrive to benefit our employees, our products, and our community. Google prides itself on being an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal history, in accordance with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or a special need that requires accommodation, please let us know by completing this form.
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: MarketingSales
- Industries: Information Services, Internet