How to Filter Internal Traffic with Google Analytics?

How to Filter Internal Traffic with Google Analytics

For any website, Google Analytics is not used to track your own page views. Rather it leads to confusion when estimating site traffic. Therefore, it is better that we filter our own views with Google Analytics. In today’s article, we will tell you how you can filter internal traffic (administrator, preview and own IP address, etc.) from your Analytics account.

Tracking your own visits to the WordPress page in Google Analytics leads to data integrity issues. Especially for websites that have only a few hundred visitors per month.

This makes it difficult to correctly estimate the amount of traffic entering the website. To solve this problem, we will only need to create some filters in Google Analytics. So how to block, exclude, delete or filter WordPress preview traffic, wp-admin, own IPv4 and IPv6 IP addresses in Google Analytics?

How to Filter Your Own Page views in Google Analytics?

To intercept internal traffic with Google Analytics , we have to configure filters to block wp-admin, preview and start IP address.

You can exclude internal traffic by creating the following 3 filters.

•  Preview filter: WordPress post, to filter page views
•  wp-admin: to filter WordPress admin pages
•  Start IP address: to reverse your own IP address

How to Filter WordPress Post Preview in Google Analytics?

First, we will learn about how to filter WordPress posts and page previews. For this, create an analysis filter as follows.

First go to your Analytics dashboard, now select the property to create the filter on and click on Admin (with the gear icon). After that, click Filter in the views section (Create view) and follow the steps below to configure the filter.

•  Then type Filter Name and select Custom in Filter Type.
•  Here, in the Exclude section, in the Filter field, select Request URI.
•  Type “preview = true” in the filter pattern and save the settings.

How to Filter WordPress Post Preview in Google Analytics?

Like WordPress post preview, you can exclude wp-admin, i.e. traffic from registered users when creating the same filter.

For this you must also create the same type filter.

•  Type Custom in the Filter Name box and select Custom for Filter Type.
•  Then select Request URI in the Filter field in the Exclude section.
•  Type “wp-admin” in the Filter Pattern and save the settings.

How to Filter Own IP Address in Google Analytics?

Now we have to create a filter to exclude our IP addresses from analysis which is slightly different from the previous filters but is very easy.

For this follow the next steps.

•  Type the name in the Filter Name box and select Default for Filter Type.
•  Then select Request URI in the Filter field in the Exclude section.
•  Type “wp-admin” in the Filter Pattern and save the settings.
•  Now select Exclude, traffic from IP address and make them equal to.
•  After that, enter the IP address and save the settings.

In this way, you can exclude your own traffic from an analytics account. Now your own views will not count in the site traffic performance report in your analytics account.

Note: – To find your own IP address, Google by typing “What is my IP?”, It will get your IP address.

You have now completed filtering. If you want, you can delete other IP addresses like spam, wrong IP addresses in the same way. This filter will now exclude any view from the administration page of your WordPress website so that you can ensure the integrity of the data and evaluate the traffic it collects to make data-driven decisions.

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