Four SEO tools that will help your website reach the top of Google’s rankings
Google changes around 500 elements of its search engine algorithm every year, making staying at the top of its ranking a difficult challenge for all companies.
Keeping track of developments and making subsequent changes to a website can be a slow process, particularly for those who don’t specialize in it. That is why many medium and large companies decide to outsource their SEO needs to marketing specialists.
While outsourcing is the easiest option, it is not always a viable option for those with a small marketing budget. Fortunately, there are several affordable SEO tools that can do just as good a job for a fraction of the price. The OneStopMedia Marketing Agency has detailed four that could help boost your company’s Google ranking without costing the world, below:
Google search console
The best starting point for any basic SEO strategy is the Google Search Console. It allows you to submit your website URLs and sitemaps for crawling, which in turn will ensure that your site is eligible for ranking in Google results.
This tracking process will provide a detailed breakdown of how Google ranks the keywords or external links used on your website, which in turn will make it easier for you to make relevant changes.
Signing up to the console will also mean that you will receive an email alert in case Google makes future changes to its algorithm.
Cost: Prices start at $ 99.95 a month or $ 999.40 a year
Fancy taking a look at how some of your competitors are performing in relation to SEO? So SEM Rush is the way to go. Not only will it give you an idea of what keywords your rivals use, but also how well each phrase performs.
Other beneficial features of the site include detailed advertising research, product listing guide, and backlinking analysis.
Cost: Prices start from $ 24.99 a month
Unlike some of the other options on our list, Buzz Stream focuses solely on link building. Its software searches the web for contact details and social media information for “influencers” in preselected fields. It easily ranks each influencer based on criteria entered by each individual user and provides “disclosure” copy templates for you to use to make first contact.
Buzz Stream also integrates the likes of Facebook and Twitter into its software and helps you keep track of conversations by providing reminders to reply.
Optimizing your website for SEO will also involve editing or creating copies that apply to Google’s algorithms. As a general rule, each page on your site should contain 300 words or more, and the sentences should be short.
You can install Yoast SEO as a plugin in content management systems like WordPress. It uses a traffic light system to notify you if your copy will pass Google’s algorithm. It will also rank the title and meta description of your page in real time using the same ranking system.
While you could literally go to the ends of the earth trying anything and everything to get your website to the top of Google’s search results, sometimes it’s just the basics you need to get a performance boost organic. By using the tools mentioned in this piece, you will be able to evaluate the results of your ongoing activities and refine your strategy for better results.